NBN Retailers today offer value bundles and plans that fit different NBN subscribers. They duly identify subscriber types, their basic NBN usage, and other details. That way, retailers are able to provide more appropriate nbn plans rather than just basic NBN services. Giving more options and control to subscribers gives them more value for money, empowers them, and creates even more new markets for the NBN.
Entertainment and Gaming
Two of the most popular bundles are for entertainment and (online) gaming. Entertainment covers regular TV, Cable TV, Internet TV, sports, special channels and more, all under one bracket, one package bundle. We see a lot of Internet TV and Fetch TV deals today with unlimited NBN plus a top box or Fetch TV unit, which is the most common bundle combination. These come with other exclusive features.
Gamers are also in on the NBN action, with console bundles for Xbox and PS4 and bonuses included. This is usually offered with unlimited NBN to cover the speed and data required. PC gamers also use these bundles in order to meet high level PC gaming.
And soon, this might also be the norm for games and activities that involve advanced tech such as the new emerging scene of VR gaming devices and its many upcoming applications. 2018 might be shaping up to be the year for NBN to partner up with more online gaming and entertainment devices.
NBN formats technically are pre-destined based on location and existing technology. But there are more options today to have.
Fixed Line comprises of pure fibre: FTTP (Fibre to the Premises), FTTN and FTTB (Fibre to the Node, and to the Building, respectively), FTTC (Fibre to the Curb) as well as HFC or Hybrid Fibre Coaxial, which is part of their Multi Technology Mix (MTM) NBN, and are part fibre and part copper connections .
Getting each of these largely depends on what is pre-existing in a new home or apartment. However, the non-pure fibre connections are able to save considerable time and budgets in getting the NBN available versus a wholly pure fibre roll out.
Fixed Wireless NBN has grown considerably and has received acclaim globally, putting Australia in the top rank for its speed, reliability, and now wider coverage area (although mostly in rural and regional areas). Satellite NBN has also grown in the markets, as a main NBN format option, although most of the service is available in farther areas outside the metro. 2018 is possibly the year when newer NBN formats such as FTTC and Satellite NBN get more reach and bigger market shares.
The whole speed range of the NBN is more realistic now instead of just being metrics with the words “up to” to define them. The result of optimisation technology is a crucial development. We do have FTTP and pure fibre that performs as advertised when it comes to speed and reliability. But HFC and other MTM applications, the concern was mainly its non-fibre / copper elements, deemed unequal to the pure fibre connections.
With speed optimisation, short copper loop technology (as seen in the more recent FTTC connections), and XG.Fast technology, these concerns have been taken care of to ensure equal quality and performance as that of whole fibre based connections.
Additionally, Fixed Wireless NBN as mentioned is ranked number one globally in terms of speed. This is the result of additional NBN towers, wider coverage areas, and improved facilities. The same can be said for Satellite NBN, with two Sky Muster satellites in orbit for double the transmission power and reach.
Retailers like iPrimus now offer full control custom NBN options. These include pausing the internet, pausing the bill, changing speeds, and being able to control all main user and subscriber options to fit their usage as needed.
Before, being under the mercy of retailers’ terms and conditions was already a given, and accepted. But today, the power of options has shifted to subscribers and customers, giving the NBN more dynamics, with the users having their say and their control important. It’s their service after all, why not have more power to change it up as needed and wanted?
NBN Co. and their various nationwide retailers offer the NBN to everyone regardless of their economic demographics. In order to address budget constraints, there are now many price variations that are more affordable and answer their subscribers’ needs.
For retailers like Dodo, maintaining the lowest possible price for NBN is a priority in order to meet the budgets and the online needs of most subscribers and would be subscribers. This also drives other retailers to maintain quality and performance for pricing as well as services. It gives the NBN market a competitive edge that benefits subscribers.
These days more retailers are offering no locked in contracts and month to month basis NBN. This is part of the newer market movements when it comes to flexibility and no-commitment NBN plans.
Before, retailers had to obligate subscribers to 12 or 24 month contracts with restrictions and cancellation fees. Today, the NBN has taken care of the complications of long term contracts. This in turn has expanded its markets, which now considers other subscribers with no long term or fixed stays, those who irregularly go online but need the service, and other non-regular NBN subscribers to be able to use the NBN without a regular formal arrangement.